The popular band Sultans of String uses the services of Christine Bode of Scully Love Promo. She was nice enough to share with Prologue a good tip about YouTube. (You will be glad to know that she posts very useful articles on social media filled with such tips on her website.)
We did not realize that YouTube allows us to add a link in the description box of the clips we post on YouTube. Any link works.
On this Sultans' clip for example, they added three links to their description.
In the description of Prologue's new ARTS advocacy clip, we chose to add a link to our blog post explaining how to share it and help us support ARTS in the school.
All you have to do is decide what Call to Action would best benefit your work and add the link to your clip's description. It's free marketing that can't hurt.
Writen by Nathalie Prézeau
Prologue's Marketing Manager